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Youchange Sees Great Success with its Earth Day Electronic Collection Challenge for Arizona Schools

Demand exceeds Management's internal expectations with the signing of over 30 schools within the first 30 days of the Challenge.

SCOTTSDALE, Ariz., April 18, 2012 /PRNewswire/ -- YouChange Holdings Corp ("youchange™") (OTCBB:YCNG), a leading Community for electronics collection, e-waste tracking, and re-Commerce, today announced the successful close of its enrollment for the Earth Day Electronic Collection Challenge for Arizona Schools.

On February 1st, youchange launched its Electronic Collection Challenge in AZ, with the goal of getting 30 schools to participate in its inaugural event centered on Earth Day 2012. This challenge was designed to help promote the proper disposal of unwanted electronics through the proprietary youchange Recycling Platform. Participating schools are competing for a $2,500 Grand Prize in addition to the funds raised for the collection of unwanted electronics through youchange. The enrollment period for schools was February 1st through April 20th, but due to an overwhelming demand the enrollment period had to be closed on March 1st.

Youchange Executive Vice President, Derrick Mains commented, "We were ecstatic to see the number of schools that signed up for this event. We had an assortment of public, private and charter schools representing more than 13,000 students from all over the Valley. There was so much interest that we literally had to close enrollment early to fulfill the demand. As a result of the program's success, we have decided to make this collection drive an annual event. We are currently signing up schools for our Back to School contest that will run in the Fall of 2012."

The youchange electronics collection program is designed to work within schools to help educate students on the challenges of electronic waste all while helping schools raise needed funds. Youchange presents during a school assembly and delivers its e-waste message with the help of "Roger the Robot", the company's break dancing mascot. Students are energized and empowered to become good stewards and are invited to help their school and the environment by collecting unwanted electronic gadgets from their own closets, from family and friends. Each school collection drive runs for two weeks and includes a prize for the top class in addition to the Grand Prize. Items that are collected are processed through the youchange proprietary platform which focuses on the re-commerce, reuse and recycling of electronics.  All personal information is removed and the items are either refurbished for resale or if non-working, they are sent to a youchange certified recycling partner. The schools are paid by youchange whether the items sell or not.

Youchange Founder and CEO, Jeffrey Rassas commented, "It really is a no brainer for schools. We do all of the heavy lifting, provide the collateral materials and get the kids excited to participate. Parents love youchange because they get to clean out their closets, drawers and garages from old unwanted devices. What school wouldn't want to have youchange do a fundraiser on campus where they actually provide a service to parents instead of selling a product? We have seen such great response from each school that has completed its two-week campaign that we are currently well ahead of our own internal estimates for total items collected. Based on this success, youchange will be looking to expand into new markets in the very near future."

For more details or to sign up your school for a future collection drive, contact Derrick Mains via email at [email protected] or call (480) 947-3588.

"It starts with you…and ends in change."

About YouChange Holdings Corp

YouChange Holdings Corp is focused on the collection, purchase, refurbishment, and resale of used consumer electronics to schools, non-profits, churches, consumers and business markets. The youchange™ platform, which includes online, mobile apps and ongoing electronic collection programs, includes paying cash and reward points to schools, non-profits, churches, consumers and businesses for their used electronics; refurbishing and recycling those products; and the sale and re-Commerce of these products, as well as licensing of proprietary data through its back-end enterprise management software as a service platform. Some of these products include laptops, computers, tablet computers, cell phones, smart phones, PDAs, mp3 players, calculators, external drives, game consoles, digital cameras, streaming media devices, tablet e-readers, batteries and camera lenses.

Forward-Looking Statements

This document contains forward-looking statements that are subject to a number of risks, assumptions and uncertainties that could cause the Company's actual results to differ materially from those projected. These risks, assumptions and uncertainties include: the ability of the Company to raise capital, the ability to complete systems within currently estimated time frames and budgets; the ability to compete effectively in a rapidly evolving and price-competitive marketplace; changes in the nature of telecommunications regulation in the United States and other countries; changes in business strategy; the successful integration of newly acquired businesses; the impact of technological change; and other risks referenced from time to time in the Company's filings with the Securities and Exchange Commission.

Contact:

YouChange Holdings Corp
Jeffrey Rassas, CEO
1-866-712-9273
[email protected]

Investor Relations
C. Dillow & Associates
949.499.7866
[email protected]

SOURCE YouChange Holdings Corp

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