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LUND, Sweden, February 27, 2012 /PRNewswire/ --

Doro, European market leader in easy-to-use mobile phones, today reveals it's entering the smart device and application market. The Swedish company is launching its smart strategy and previewing new products at Mobile World Congress in Barcelona.

The Doro Experience®

Doro has developed the Doro Experience® - and intends to make it the benchmark for all easy-to-use Android mobile applications and Windows PC services developed specifically for seniors. Doro Experience can be installed onto any smart device to make it easy-to-use.  Itcombines a straightforward user interface, a web-based management portal and selection of applications for seniors.

1. The Doro Experience® user interface provides a 'fuss-free' experience with well-spaced, large and clear icons. Doro has taken its knowledge of the senior mobile user and applied this to applications and smart devices. Doro's is bridging the digital divide faced by seniors.

2. The Doro Experience® Manager is a web-based management portal enabling the user, their family and friends, to remotely manage content and applications on the device. Thanks to this cloud-based technology, digital content including photos and applications can seamlessly be pushed onto or removed from the device. This has been developed to reduce isolation and to improve communication between generations.

3. The Doro Selection provides a recommended choice of applications for users. It includes a limited number of both Doro and third party applications for download. One of Doro's applications enables seniors to access Facebook content. Allowing all ages of mobile user to automatically push Facebook content, such as status updates and photographs, directly to seniors who have devices with the Doro Experience®.

Doro Experience® will be available for license by third party device manufacturers from spring 2012.

Doro showcases its first 3G smart phone

Doro's first mobile phone to feature Doro Experience® is the Doro PhoneEasy® 740 android 3G slider - to be launched globally this summer. It has a touchscreen and a large, well-spaced keypad - providing choice and familiarity to the user.

Jerome Arnaud, CEO commented: "This week is a milestone in our story.  The Doro Experience® is a significant step in the direction of our offering.  We continue to adapt to the evolving needs of seniors, which is overall becoming more tech savvy. We've applied our extensive knowledge of seniors to our smart devices and applications - so customers will continue to enjoy a brilliantly simple Doro experience."

About Doro

Doro, the leader in the telecom care market is a Swedish public company. With 38 years of experience in the telecom industry, Doro focuses on developing, marketing and selling products, software, TeleCare and mHealth solutions adapted to the growing worldwide population of seniors. Doro's easy-to-use mobile phones is unmatched and its unique know-how has been recognized through international design awards. Doro's products are sold in more than 30 countries on five continents. In FY 2011 revenue totalled SEK 745m. Doro's shares are quoted on the OMX Nasdaq Stockholm exchange, Nordic list, Small companies.


Further information:

Stu Campbell
Fire PR
[email protected]
Twitter: @DoroNews


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