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Marker Seven Helps Financial Aid TV Deliver Mobile On-Demand Videos

Marker Seven, an award-winning digital agency, is now enabling Financial Aid TV to deliver its custom online video content to college and university students over their mobile phones. The mobile access is available through a new on-demand application that Marker Seven developed specifically for Financial Aid TV.

Financial Aid TV answers student questions about financial aid 24/7 via short, dynamic online videos, enabling partner colleges and universities to free up valuable staff resources. The company customizes the content to meet the specific needs of each institution and provides a new Web portal for each college or university as they sign up.

Optimizing Financial Aid TV for Mobile Access

While mobile browsers are rapidly catching up to the power of a desktop PC, their low-resolution displays and limited bandwidth impose both design and technical limitations. Support for media formats, Flash, and JavaScript across different operating systems such as Apple's iPhone and Google's Android is not yet standardized.

To accommodate these limitations, Marker Seven created a mobile interface for Financial Aid TV, which is lightweight and optimized for touch screen interaction. The new mobile site is able to offer students quick access to the videos they need, without having to sacrifice functionality. Schools have the option of automatically redirecting users on supported devices to the mobile site or providing a separate URL.

“The new mobile application we created for Financial Aid TV users was a particularly exciting project for us,” said John Clauss, Marker Seven president. “This is where the industry is heading – to provide users with content they can access from their phones and be assured of the same rich experience they would have by going online from their computers.”

About Marker Seven

Marker Seven is a full-service digital agency. Established in 1999 with headquarters in San Francisco, Marker Seven is comprised of a cross-disciplinary in-house team of analysts, architects, designers and developers. The agency provides both online marketing and business solutions, which allow companies to build brands and streamline operations. For more information visit www.markerseven.com.

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