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Audiovox on Wednesday announced that it has entered the e-Reader market with a new line to be sold under the RCA brand. The product launch will be supported by e-content delivered through Barnes & Noble, the world's premier destination for e-books, magazines and newspapers.

Barnes & Noble has over a million e-titles available as well as an expansive -- and expanding -- library of periodicals. An e-commerce storefront provided by BN.com will facilitate the purchase and transaction process of e-content, delivery of e-content and the maintenance of a digital library of consumer purchases.

The Audiovox e-Reader will be called Lexi(TM) and it is one of the most advanced and easiest models to use on the market today with a six-inch E Ink® display with 800 x 600 pixels of resolution, 16-level gray scale, 2GB of storage and a rechargeable battery that delivers 7,000 page turns. Lexi also features ezTurn functionality for either left or right handed page turning and has Auto-Magic content synchronization, which simplifies the loading of the device and eliminates the need to drag and drop files.

Tom Malone, president, Audiovox Electronics Corporation, noted, "We believe the key to success in the e-book market is the combination of high quality readers with unique features coupled with a comprehensive catalogue of digital content. Our e-reader will meet that challenge and the exclusive agreement we have with Barnes & Noble will solidify our place in the market and insure that our customers will have a virtually unlimited source of quality reading content from the world's largest bookseller."

RCA's Lexi will ship preloaded with Barnes & Nobles Desktop Reader Windows/MAC software for reading, purchasing and managing content and it will also contain Adobe® Reader® Mobile technology, making it interoperable and fully compatible with PDF and ePub formats. The product is expected to hit retailers in May 2010 and has an anticipated MSRP of $229.99.

More Stories By Carmen Gonzalez

Carmen Gonzalez is the co-founder, president, and CEO of SYS-CON Media, Cloud Expo, Inc. and Ulitzer, Inc.

Carmen has been in charge of SYS-CON's sales and marketing functions since 1994. Under her leadership, the company was named by Inc 500, among the fastest growing 500 privately held companies in North America three years in a row.