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SeeWhy Stats Urge New Year’s “Remarketing Resolution” for CES Fans, Ecommerce Sites

SeeWhy, Inc., the website conversion company, today announced survey statistics that urge website owners to make shopping cart abandonment remarketing a high-priority, new year’s resolution. As ecommerce teams wait for hot products out of the 2010 International CES and develop their own promotions to boost post-holiday sales, teams can pick up sales slack and reduce shopping cart abandonment with SeeWhy Abandonment Tracker Free and Abandonment Tracker Pro website conversion solutions.

“CES is where the world’s leading edge consumer electronics are promoted and showcased,” said Scott G. Silk, CEO of SeeWhy. “Of course, a lot of the participating vendors take their products to market through ecommerce channels, and a lot of ecommerce channels depend largely on the attraction of the must-have products that come out of CES. However, when they offer the latest and greatest gear, ecommerce sites can see their shopping cart abandonment rates push past 80 percent. We can help recover up to 50 percent of those abandoners and convert them to customers, making our services among the highest ROI solutions in the industry.”

The latest round of SeeWhy statistics reflects website conversions across U.S. ecommerce sites during the 2009 holiday shopping season. In the weeks leading up to Black Friday and Cyber Monday, shopping cart abandonment rates averaged 71 percent and peaked at 83 percent. Many of those abandoners were people seeking the best online deals and promotions. In the following weeks, the abandonment rate returned to normal — 65 percent.

For ecommerce teams that want to boost their conversion rates in 2010, SeeWhy offers two, real-time web analytics services — provided as software-as-a-service (SaaS) solutions — to counter the abandonment dilemma:

  • Abandonment Tracker Free – The world’s first free abandonment tracking service, Abandonment Tracker Free makes it easy to convert up to 30 percent of website visitors who had previously abandoned their shopping carts, online forms, applications and registrations. While other web analytics solutions report on aggregate trends to reveal conversion and abandonment problems, Abandonment Tracker Free extends traditional web analytics with personal one-to-one contact. By capturing individuals at critical points, the service lets web teams take immediate action to drive conversion rates and revenues.
  • Abandonment Tracker Pro – The first and only web analytics service to enable real-time remarketing for website abandoners, Abandonment Tracker Pro automates and optimizes abandonment follow-up actions, making it easy to convert up to 50 percent of website abandoners. Building on the functionality, ease of use, and value of Abandonment Tracker Free, Abandonment Tracker Pro can recapture a significant portion of the sales value lost to abandonment. For example, medium-size ecommerce companies can recapture up to $5 of each $10 they lose every second to abandonment.

For information on SeeWhy, visit www.seewhy.com. For additional perspectives, please visit and subscribe to the SeeWhy RSS blog feed at http://www.seewhy.com/blog, and follow SeeWhy on Twitter at @webconversion.

Additional Resources

SeeWhy website: http://www.seewhy.com

SeeWhy blog: http://www.seewhy.com/blog

SeeWhy on Twitter: http://twitter.com/webconversion

News releases:

  • SeeWhy Raises New Round of Funding; 12/09; http://bit.ly/6eYgZy
  • SeeWhy Goes Grinch Busting with “Live in Five” Website Conversion Program to Save Companies from a Potentially Rough eCommerce Holiday Season; 10/09; http://bit.ly/7y7gpm
  • BlueHornet Networks and SeeWhy Join Forces to Boost Website Conversion with Automated, Real-time Email Follow Up; 10/09; http://bit.ly/4LJZtV
  • SeeWhy Brings Real-Time Web Analytics and Shopping Cart Abandonment Remarketing to Eat’n Park; 10/09; http://bit.ly/4zYo98

Whitepaper: “Website Conversion, Optimizing visitor conversions with real-time monitoring and abandonment follow-up” http://bit.ly/ConvWP

About SeeWhy

SeeWhy delivers breakthrough improvements in website conversion through continuous analysis of individual visitors and proactively optimizes real-time actions. Powered by a unique next generation event processing architecture, the SeeWhy suite of real-time web analytic applications is delivered “on-demand.” Remarketing to abandoned visitors using the SeeWhy Abandonment Tracker service converts up to 50 percent of visitors that had abandoned their shopping carts, online forms, applications and registrations. This service provides one of the highest and most easily attainable ROI’s of any online marketing initiative.

SeeWhy is a Red Herring Top 100 Company, has been named a Global Innovator by Guidewire Group and was highlighted as a cool company by Gartner, Inc. SeeWhy, Inc. was incorporated in 2003 and is headquartered in Andover, MA. More information can be found at http://www.seewhy.com/.

SeeWhy, the SeeWhy logo and SeeWhy Abandonment Tracker Free are trademarks of SeeWhy, Inc. All other trademarks are the property of their respective owners.

Tags:

Shopping cart abandonment, website conversion, web analytics, SeeWhy, ecommerce, internet marketing, email marketing, marketing software, CES, Black Friday, Cyber Monday

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