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Interactive Program Guides Transform as Internet Content Migrates onto the TV, Reports In-Stat

Next-generation Interactive Program Guides (IPG) are emerging that help consumers wade through a proliferation of TV programs, movies, concerts and sporting events. As Internet Content and User Generated Content (UGC) migrate onto TVs and other video-capable devices, IPGs are transforming into Content and Service Discovery Guides (CSDGs), reports In-Stat (http://www.in-stat.com).

Consumers are embracing a growing array of video options. Today’s empowered consumers demand their choice of display device, content, timing and location. Several companies are offering content discovery tools to solve these needs and enable service providers and device manufacturers to offer the best end-user experience.

“A truly valuable CSDG will be personalized so that it can automatically limit choices to those that are likely to fit a particular end-user’s habits,” says Gerry Kaufhold, In-Stat analyst. “It will also have to be intelligent, to be able to search out new things that fit users’ viewing patterns, and it will have to constantly evolve to keep up with new content, products, services, features, functions, and applications.”

Recent research by In-Stat found the following:

  • The IPG market has three revenue segments: one-time licensing fees, recurring fees to update guide data, and advertising. Recurring program guide fees will approach $850 million by 2013.
  • In-Stat identified 18 types of delivery services that may need to acquire EPG, IPG or CSDG solutions.
  • Guides used in complex networked applications will need to be DLNA-compliant to "discover" content from in-home devices, and move it among network devices.
  • Among the companies referenced in the research are: Adobe, Harris, Microsoft, Move Networks, NDS and Rovi.

The research, Global Interactive Program Guides and Content Discovery (#IN0903978MBI), covers the worldwide market for CSDGs. It includes:

  • Forecasts for annual value of guide revenue by region through 2013.
  • Forecast segmentation by set top box and operator type (IPTV, Cable, Satellite, DTT).
  • Forecast segmentation by consumer electronics device type (DVD, PVR, digital TVs, PC TV tuners).
  • Forecast segmentation by revenue type (one-time licensing fees, recurring revenue fees).
  • Analysis of the evolution of programming guides.
  • Analysis of platforms and technology enablers.

For a free sample of the report and more information, please contact a sales representative: http://www.instat.com/sales.asp

To purchase it online, please visit: http://www.instat.com/catalog/mmcatalogue.asp?id=289

The price is $3,995 (US).

About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions.

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