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Advertising Week Reveals 2009 Lineup

6th Annual Industry Gathering to be held September 21-25

NEW YORK, Aug. 25 /PRNewswire/ -- Advertising Week, the largest gathering of advertising and media leaders in North America, announced the full schedule for 2009. The Week returns with a series of thought leadership seminars that address the leading challenges and areas of opportunity facing the industry including diversity, the economy, gaming, mobile, and the powerful influence of advertising and media on elevating social causes. As always, The Week also delivers a series of unique, high-profile daytime & evening special events and dedicated youth outreach programs including Operation Inspire and Advertising Futures.

The Week is also introducing "AT&T Connects" -- a new nightly networking event in Times Square for all registered Delegates. AT&T along with Advertising Week Co-Chairs, Chuck Porter and Linda Sawyer, will host the early evening (5 - 8 PM) gatherings. "We thought people would like a place to hang and drink and see everyone -- sort of like the Carlton Terrace at Cannes. Thanks to AT&T, we have the Aspen Social Club, a block from Times Square. I love AT&T," said Chuck Porter.

Those wishing to attend Advertising Week can now register online at www.advertisingweek.com. A new registration fee of $49 will allow Delegates to register for a broad array of Advertising Week Seminars at the Paley Center for Media & The Times Center and "AT&T Connects." Also, back for 2009 is the Super Delegate program which access to:

  • Billboard Amp'd Up! featuring headliner Wyclef Jean with special guests Eve and Raphael Saadiq
  • New York Television Festival Premier Week Screenings
  • YouTube's Battle of the Ad Bands
  • The Advertising Week Super Delegates Breakfast featuring such speakers as Chris Anderson and Mark Cuban

"The warm embrace of Advertising Week by the agency, client and trade association communities validates the strength of The Week as the quintessential North American platform for our industry," said Matt Scheckner, Executive Director of Advertising Week. "The blend and balance of substantive thought leadership and marquee value is just right -- we'll be ready as always when the curtain goes up on September 21."

For the first time, Delegates can log in to "My Advertising Week" where they will have the ability to a) view and manage the events they have signed up for; b) view all the seminars by content area; c) upgrade registration packages; and d) update and share their information via Facebook. Full registration can be found on the website along with useful travel information. "In addition, we are thrilled to have a new mobile access program via Microsoft that will deliver constant updates to your handheld device via adwk.mobi or texting GUIDE to 44140," added Sawyer.

For 2009, the 60,000+ delegates expected to attend from around the world will have a diverse selection of seminar content to choose from, including: Digital Video, the Economy, Gaming, Mobile, and Social Media. Advertising Week also welcomes two 4A's awards programs, the Chiat and O'Toole Awards, along with the entire New York Television Festival which includes both seminar content and nightly network premiere screenings at The Times Center.

As in years past, the Seminar program has been consolidated into two centralized venues: the Paley Center for Media (25 West 52(nd )Street) and The Times Center (242 West 41st Street). Other key venues include the Nokia Theater (1515 Broadway); the Aspen Social Club (157 West 47(th) Street); Tribeca Cinemas (54 Varick Street); Rockefeller Center; the Union League Club (38 East 37(th) Street); the Highline Ballroom (431 West 16(th) Street); Terminal 5 (610 West 56(th) Street) B.B. Kings Blues Club (237 West 42(nd) Street); and the venerable Friars Club (57 East 55(th) Street).

Highlights of Advertising Week will include live performances by Wyclef Jean with special guests Eve and Raphael Saadiq at Billboard Amp'd Up! and a special appearance by Susie Essman, star of HBO's "Curb Your Enthusiasm" moderating a comedy seminar with panelists from The Onion and Collegehumor.com among others.

Other Seminar program highlights include:

  • Advertising Week Climate Change Symposium - Aegis Media is hosting a unique three-part seminar on the current and future state of climate change featuring special presentations by the IAA, OgilvyEarth & Saatchi & Saatchi S /Fast Company
  • Advertising Week Trust Forum - This special seminar will explore how companies lose their customers' trust, the consequences of doing so, and most importantly, what they can do about it. Participants include Blake Mycoskie, founder/CEO/Chief Shoe Giver, TOMS Shoes and the Reverend Al Sharpton, founder National Action Network
  • Advertising Week Mobile Summit - Uniting the major players for a day long-summit on all-things mobile
  • A host of leadership seminars in partnership with CNBC, BusinessWeek, Forbes, Adweek and Brandweek
  • A seminar on the burgeoning world of APPS presented by Advertising Age and Appolicious
  • Are Legacy Media Going The Way of the 8-Track? A look at the future of radio, newspapers and magazines under the stewardship of Targetcast tcm.
  • The inaugural Betawave Attention Convention featuring Peter Guber, Chairman, Mandalay Entertainment & Brett Ratner, Hollywood film director
  • A broad array of programming addressing the challenges and opportunities of diversity including dedicated seminars under the aegis of the AEF, ARF, Draftfcb, Telemundo, the Vidal Partnership, UniWorld, VCU Brandcenter and the US Hispanic Television Summit
  • The Advertising Week and North American premier of the international renowned "Night of the AdEaters" - A Rocky Horror-esque celebration of great creative from all around the globe at Terminal 5

This year, events held by members of the Advertising Week Organizing Committee, a group of nearly 30 trade associations and affiliates, include:

  • Social Media, Social Change - A discussion with the Ad Council and Google on the power and impact of social media on social issues
  • The Direct Marketing Association: Business Accounted For - A panel discussion on data and analytics
  • The ANA Agency Client Forum - A discussion about the ways to enhance and improve the client/agency relationship
  • The Advertising Women of New York's Media Insights Breakfast, Master Class, and Young Executives Career Seminar
  • The Advertising Educational Foundation's discussion on Advertising and Ethnicity beyond the White House
  • MediaPost's OMMA Global - Thought leadership discussions about a wide range of online media disciplines
  • IAB MIXX Conference & Expo - The Official Interactive Event of Advertising Week
  • The Launch of the Social Media Advertising Consortium (SMAC) - An organization dedicated to social media and marketing
  • AAF 2009 Diversity Achievement and Mosaic Awards and Forum - An event to celebrate and address diversity and multiculturalism within the industry
  • BMA/NYC Communicator of the Year honoring Morgan Stanley for excellence in business-to-business communications
  • A VCU Brandcenter diversity seminar
  • A special screening of the AICP Show at MOMA
  • The 7(th) Annual Hispanic Television Summit - An event for those involved with Hispanic television
  • ARF's 360 Media and Marketing Council and Multicultural Advertising Council

Advertising Week is funded and supported by Corporate and Media Partners. This year's Gold Tier corporate partners include: AOL, AT&T, Billboard, Clear Channel, Facebook, Google, Microsoft and Panasonic. Media Partners include: Adobe, Advertising Age, Adweek, Aegis Media, Brandweek, BusinessWeek, Contagious, Creativity, Electronic Arts, Fuse, Getty Images, the Grand Central Partnership, Kodak, MDC Partners, Mediabistro.com, MediaPost, Mediaweek, NBC Universal, The New York Times, PricewaterhouseCoopers, Sony/ATV, Track Entertainment, USA Today, and Vesta.

Chuck Porter, Chairman of Crispin Porter + Bogusky and Linda Sawyer, Deutsch CEO will one again serve as Co-Chairs for Advertising Week 2009. Nancy Hill, President of the American Association of Advertising Agencies, continues to serve as President & CEO.

The Official Guide for The Week will be distributed on September 8, 2009.

WADV, Advertising Week's official radio station will return with an all new format and programming, powered by Clear Channel, a new gold tier partner. To date nearly 500,000 visitors have listened to WADV's exclusive interviews with talent and participants.

About Advertising Week:

Since its creation in 2004, Advertising Week has drawn thousands of participants from around the world to New York City for a week long think-tank comprised of over 200 different events, panels and discussions that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries.

Twenty Seven major Advertising & Media Trade Associations collectively comprise the Advertising Week Organizing Committee. These groups are: the American Association of Advertising Agencies, the Association of National Advertisers, The Advertising Council, the Advertising Research Foundation, the Partnership for a Drug-Free America, the Association of Music Producers, the Advertising Club of New York, the Advertising Education Foundation, the National Advertising Review Council, the Interactive Advertising Bureau, the Direct Marketing Association, the International Advertising Association, the Online Publishers Association, the Advertising Women of New York, the American Advertising Federation, the American Marketing Association, the Association of Hispanic Advertising Agencies, the Association of Independent Commercial Producers, the Association of Independent Creative Editors, the Audit Bureau of Circulations, the Business Marketing Association of New York, the Cable Television Advertising Bureau, the Mobil Marketing Association, the Promotional Productions Association International, the Social Media Advertising Consortium, the Cinema Advertising Council, and the Times Square Advertising Coalition.

For more information or to register for media credentials visit www.advertisingweek.com.

SOURCE Advertising Week

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